Wi-Fi Direct clearly has the upper hand compared to Bluetooth when considering data speed, something which should not be taken lightly because of the ever growing demand for higher throughput. With the new Wi-Fi standard a fair comparison can be made between their main features. Wi-Fi Direct empowers users to connect devices - when, where and how they want to, and our certification program delivers products that work well together, regardless of the bran d." - Edgar Figueroa, CEO Wi-Fi Alliance, 2010Īs Bluetooth has already been widely implemented in short range data communication for years, Wi-Fi Direct is considered to be the newcomer to this area. "We designed Wi-Fi Direct to unleash a wide variety of applications which require device connections, but do not need the internet or even a traditional network. With the introduction of Wi-Fi Direct it entered the domain of Bluetooth becoming a direct competitor.
However, there is a dependence on the area of application for which it is suited and it is this dependency that gave way to different wireless standards. Wi-Fi has penetrated the market for wireless communication so well that there is no way around it anymore, becoming the de facto standard in this field. Almost every (electronic) major or minor company which has something to do with wireless connection is affiliated with the alliance. The tremendous success of Wi-Fi made available by the Wi-Fi Alliance gave them a huge boost in new members since their start.
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